Resources Library by ANA

The retail shake up in Asia

This paper focuseson the current Asian 'retail shake-up' recently introduced by thebooming shares of the hypermarkets' formula. A cross-country analysisof the hypermarkets? concept and performances will highlight the growing phenomenon, scheduled to...

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific

Authors: Laurent Zeller, Helen Passingham-Hughes

Company: KANTAR TNS Malaysia

November 1, 2000

Customer satisfaction research

This paper will cover true Customer Satisfaction Research, and the many distinct steps that are needed to achieve the goal - understanding what makes your client's customers loyal. These techniques can give a Market Research organisation dramatic new...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: Webster Kehr

September 8, 1991

Predicting market shares and competitive behaviour using samples of different markets

This paper deals with short-term forecasting of market shares using market share models. The predictive power of market share models is a subject that has received considerable attention in marketing literature. However, hardly any attention has been...

Catalogue: Seminar 1987: Micro And Macro Market Modelling

Authors: Karel Jan Alsem, Peter S.H. Leeflang, Jan C. Reuyl

October 26, 1987

Evaluating the impact of marketing mix variables on market shares

The goal of this paper is to evaluate the potential of marketshare models as decision-support tools. We apply systematically different versions of market-share models to a reasonably large set of state-of-the-art quality data (excluding, however,...

Catalogue: Seminar 1987: Micro And Macro Market Modelling

Authors: Marcel Corstjens, Gilles Laurent, Françoise Rostand

October 8, 1987

The use of conjoint analysis in forecasting and price elasticity for a new pharmaceutical entry

This paper presents a quantitative marketing research survey through the use of multivariate techniques to address several pre-launch issues of a new product. The main emphasis in the analysis is the use of the conjoint model to determine the actual...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry

Author: Mila C. Montemayor-Orr

June 15, 1987

Brand switching models

The present paper describes the devices adopted in order to construct the transition matrix which is going to serve as the model's input : they involve breaking down each purchasing sequence into pairs of elementary purchases. But this in turn...

Catalogue: ESOMAR/WAPOR Congress 1969

Author: Raymond Delbes

June 15, 1969

Brand switching models (French)

The present paper describes the devices adopted in order to construct the transition matrix which is going to serve as the model's input : they involve breaking down each purchasing sequence into pairs of elementary purchases. But this in turn...

Catalogue: ESOMAR/WAPOR Congress 1969

Author: Raymond Delbes

June 15, 1969

Measuring and predicting sales effectiveness of advertisements

Is there any possibility to directly trace back turnover increases to the effect of certain advertising measures? or: Is it possible to measure or predict concrete sales effectiveness of advertising measures? or: Which profits bring this or the other...

Catalogue: Seminar 1965: Measuring Advertising Effectiveness

Authors: Uwe Johannsen, Heinz Alpers, Paul Howard Berent

April 1, 1965